Franchise

W.O.L.F. isn’t just another fitness franchise.
It’s a proven model backed by a combined decades of experience and relentless support designed to help serious franchisees build a successful gym franchise , lead their communities, and stand for something bigger than themselves.

MORE THAN A FRANCHISE. A VALUES-DRIVEN BUSINESS

THAT CHANGES LIVES

HONOR

Doing what's right - even when it's hard, even when no one's watching.

INTEGRITY

Saying what you mean. Doing what you say. Leading with honesty and strength.

COMMITMENT

Our franchisees don't go it alone. We show up and support you every step of the way.

COMMUNITY

More than members. W.O.L.F. GYMS are local tribes where people connect, grow, and belong.

How W.O.L.F. Got Started

Tony's & Trish's Journey

We began as a husband-and-wife duo, and after years of hard work, we’ve grown into a nationwide company. We’re Tony and Trish Saxby, and we took over W.O.L.F. Brigantine in September 2018, infusing it with our unique blend of classic strength equipment and modern energy. We understand that showing up can be the toughest part of the journey, so we’re dedicated to making sure everything else is seamless. We’d love for you to visit us and become a part of our growing WOLFPACK! WORK. OUT. LIVE. FIERCE!

Request Franchising Information

How W.O.L.F. Got Started

Tony's & Trish's Journey

We began as a husband-and-wife duo, and after years of hard work, we’ve grown into a nationwide company. We’re Tony and Trish Saxby, and we took over W.O.L.F. Brigantine in September 2018, infusing it with our unique blend of classic strength equipment and modern energy. We understand that showing up can be the toughest part of the journey, so we’re dedicated to making sure everything else is seamless. We’d love for you to visit us and become a part of our growing WOLFPACK! WORK. OUT. LIVE. FIERCE!

Request Franchising Information

Own A Gym With Heart

Backed By Systems That Actually Work

If you want a gym that truly matters to your community, you’re in the right place. W.O.L.F. Gyms isn’t your typical gym franchise – it’s not just a logo, a lease, and some equipment. It’s a high-performance gym with heart. We help you launch FAST with proven systems, elite support, and a brand that stands for something. Click below to see how you can build the most talked-about gym in your city.

Request Franchising Information

Own A Gym With Heart

Backed By Systems That Actually Work

If you want a gym that truly matters to your community, you’re in the right place. W.O.L.F. Gyms isn’t your typical gym franchise – it’s not just a logo, a lease, and some equipment. It’s a high-performance gym with heart. We help you launch FAST with proven systems, elite support, and a brand that stands for something. Click below to see how you can build the most talked-about gym in your city.

Request Franchising Information

INVESTMENT OVERVIEW

Investing in a W.O.L.F. Gym franchise gives you access to a streamlined, high-impact business model in a global industry that is expected to grow from $112B to over $200B by 2030.

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IS W.O.L.F. RIGHT FOR YOu?

The ideal W.O.L.F. Gym franchise owner is a driven leader who is passionate about fitness and empowering their community. They bring entrepreneurial ambition, solid financial readiness, and a hunger to build something impactful. We supply the systems, coaching, and brand strength you bring the energy and commitment to lead your pack to success.

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Why Dave Bautista Has Invested In W.O.L.F.

Backed by

The industry‘s biggest names

The team of partners was strategically formed with the purpose of bringing in an expert in each of the crucial facets of the fitness industry. Our industry connections & relationships, our marketing strategy, our operations plan, and our brand recognition continue to accelerate and drive us forward.

TONY SAXBY

Founder & CEO

DAVE BAUTISTA

Owner, Actor & Entrepreneur

CALE OWEN

Owner & CRO

LYUBOV ZELDIS, Esq.

General Counsel

LEO GOTLEIB

Owner & Operator

WHY W.O.L.F. GYMS?

Backed by Decades of Experience

W.O.L.F. was built by seasoned gym operators, fitness executives, and former athletes who know what works and what doesn't. You won't be guessing. You'll be guided.

Low Flat Franchise Fee Model

Our model is designed to support owner growth, not penalize it. With a 7% royalty structure + 1% marketing fee, franchisees keep more of what they build, while still gaining access to world-class resources and support.

Step-by-Step Launch & Grow System

From securing a location to pre-sale marketing, our launch process is designed to help owners open with momentum. Training, templates, and coaching are built into every phase. And it doesn't stop once you're open.

Brand Power with a Clear Voice

W.O.L.F. doesn't try to be everything to everyone. It attracts members and owners who value grit, community, and real training. That positioning makes it easier to stand out in crowded markets.

Built to Serve the Owner, Not Just the Member

From day one, our systems are designed with the owner in mind — from lead generation tools to retention frameworks to simplified ops — so that you can focus on building a profitable, sustainable business over time.

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See If You Qualify To Own A W.O.L.F. Gym

Build The Type Of Gym

You Wish Existed In Your Community

Remember when gyms felt personal – not corporate? When people knew your name, showed up for each other, and trained hard with purpose? W.O.L.F. brings that family feeling back. You’ll offer premium amenities and cutting-edge support, but the heartbeat of your gym is something deeper – connection, culture, and real community. That’s why members stay longer, train harder, and tell everyone they know.

GET STARTED

Build The Type Of Gym

You Wish Existed In Your Community

Remember when gyms felt personal – not corporate? When people knew your name, showed up for each other, and trained hard with purpose? W.O.L.F. brings that family feeling back. You’ll offer premium amenities and cutting-edge support, but the heartbeat of your gym is something deeper – connection, culture, and real community. That’s why members stay longer, train harder, and tell everyone they know.

GET STARTED

This Isn’t For Everyone

But That’s Exactly The Point

We’ve turned away many ready-to-pay investors – not because they lacked money, but because they lacked the mindset. W.O.L.F. Gyms are built on four non-negotiables: Honor. Integrity. Community. Commitment. If those values don’t resonate, this isn’t for you. But if they do – and you’re ready to lead from the front – we’ll hand you everything you need to build a gym that transforms lives and becomes the heart of your community.

GET STARTED

This Isn’t For Everyone

But That’s Exactly The Point

We’ve turned away many ready-to-pay investors – not because they lacked money, but because they lacked the mindset. W.O.L.F. Gyms are built on four non-negotiables: Honor. Integrity. Community. Commitment. If those values don’t resonate, this isn’t for you. But if they do – and you’re ready to lead from the front – we’ll hand you everything you need to build a gym that transforms lives and becomes the heart of your community.

GET STARTED

Gallery

What Real W.O.L.F. Gyms Look Like

BUILD A GYM THAT'SLOVED BY THE COMMUNITY

Joining Wolf Gym was a game-changer. I've never felt stronger, more focused, and more motivated.

— Alex Carter

At Wolf Gym, I found more than just a place to train—I found a community that pushes me to be my best every day

— Jordan Lee

Every session at Wolf Gym makes me stronger, faster, and more unstoppable. Best decision I've made!

— Taylor Brooks

Your W.O.L.F. ROADMAP

[1]

Introduction

Complete our contact form to let us know you’re interested and our team will reach out with more information.

[2]

SCHEDULE MEETING

We schedule an in-person or remote meeting to review your application and discuss our potential partnership.

[3]

DISCOVER CALL

Meet virtually with one of our ownership team members to ensure we're a good fit for each other and answerquestions you might have prior to signing the Franchise Disclosure Document (FDD).

[4]

SIGN THE FDD

Once we've met and accepted your application form, we will send over our FDD to be signed.

[5]

COMPLETE YOUR DISCOVERY DAY

Schedule and complete your in-person discovery day at one of our locations, meet our ownership team, and finalize plans for your W.O.L.F. Gyms location

[6]

JOIN W.O.L.F. GYMS

Once we've met and we all agree it's the right next move, you can now officially join W.O.L.F. Gyms! This is where the fun starts. Once you've joined, we will work with you to start finding a location and getting your dream gym open for your community!

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See If You Qualify To Own A W.O.L.F. Gym

OUR PROMISE TO YOU

We're not here to sell franchises. We're here to build leaders. When you join W.O.L.F., you get real support from a team that shows up – helping you launch fast, lead with integrity, and build a gym your community is proud of.

FREQUENTLY ASKED QUESTIONS

At W.O.L.F. Gyms, we seek passionate leaders with business acumen and a commitment to community. While prior fitness industry experience is a plus, it's not always required. We value drive, dedication, and a vision for empowering healthier lives. Let's build something strong together!

W.O.L.F. Gyms offers exclusive territories to our franchise partners to ensure market focus and growth potential. We strategically align territories to foster success and minimize overlap, allowing you to build a strong, community-focused fitness hub.

Investing in a W.O.L.F. Gyms franchise means joining a thriving community! Initial costs range from $442,150 to $1,433,000, depending on square footage, equipment package, and buildout. We also have ongoing royalties and marketing contributions. But remember, you're investing in a proven model, expert support, and a passionate fitness family! Let's build something great together.

As a W.O.L.F. Gyms franchisee, you'll join a supportive community! We provide comprehensive training, ongoing operational guidance, marketing support, and access to our proven business model. We're invested in your success every step of the way.

W.O.L.F. Gyms is more than a gym; it's a pack. We foster a powerful community where every member feels supported and challenged. Our unique layout, focus on holistic wellness, and unwavering commitment to your success set us apart. Join the pack, unleash your potential.